DETAIL PUBLIKASI ILMIAH
STRUCTURAL EQUATION MODELING FOR ANALYZING FACTORS THAHT INFLUENCE STUDENT AND WOMEN LECTURER BEHAVIOR IN USING FACEBOOK. PROCEEDINGS INTERNATIONAL SEMINAR OF INFORMATION TECHNOLOGY (ISIT). ISBN: 978-602-97962-0-9.
Oleh : DEWI YULIANDARI, RAHMADYA TRIAS HANDAYANTO DAN HERLAWATI.
Bidang Ilmu : Ilmu Komputer | Tahun Penelitian : 2010
One of the interesting things from the Internet is it is unpredictable. Nobody expected the site google, yahoo, amazon and others grow fast like today. In other words, the success of a site can be viewed from a request (demand) market that need it. We’ll see how google can beat a rival search sites, such as
AltaVista. Also how can beat myspace facebook of the number of accounts. and from the image upload point of view, facebook site can only be rivaled by flikr. Therefore, the success of a site is not only based on the sophistication of technology, but other aspects need attention. One method to find the factors that affect a person utilizing a new technology is to apply the theory of Structural Equation Modelling (SEM) with the famous model called Technology Acceptance Model (TAM). In order to simplify and accelerate data
processing, computer use a must. In this study we will use statistical software that is already widely known called Analysis MOment of Structural (AMOS) version 16.0.
Structural Equation Modeling, Technology Acceptance Model, AMOS 16.0 software.